About US

COMPANY PROFILE

• Zhejiang Sali Abrasive Technology Co., Ltd. is an integrated company specializing in research and development, manufacturing, global trade, and brand operation.
  With over two decades of expertise in professional power tools,accessories, and hand tools. Its self-owned brand SALI has secured trademark registrations in over 150 countries since its launch in 2010.
  The company has established a three-dimensional marketing system spanning across five continents, with products exported to more than 160 countries and regions. As of March 2025, it has signed long-term strategic cooperation agreements with agents from 45 countries.
  The company holds dual ISO 9001/14001 certifications and has implemented a comprehensive quality traceability system. Its products have obtained multiple international authoritative certifications, including MPA, EN12413, and EU safety standards.
  

• The company envisions becoming a century-old enterprise and creating a world-renowned brand. It upholds the great mission of 'crafting exceptional quality for Chinese manufacturing, connecting global customers with dedicated service, and co-creating a beautiful home with responsibility and commitment!'
  The company is committed to providing professional product services to global customers. By continuously optimizing product performance and enhancing safety, it has established a unique image of safety, professionalism, and efficiency under the SALI brand.
  We are eager to collaborate with more excellent partners to achieve greater success together!

• The company's direct factory in Yongkang, Zhejiang covers an area of 6,000 square meters with a construction area of 30,000 square meters, capable of producing 1.5 billion grinding discs annually.

• The Yiwu headquarters covers an area of 1,500 square meters, capable of accommodating office space for 150 people, with a product showroom of 700 square meters displaying over 3,000 types of products. 

• The direct warehouse spans 8,000 square meters and can hold up to 12,000 cubic meters of goods.

DEVELOPMENT PATH

• In 2003, Yiwu Pengcheng Hardware Trading Co., Ltd. (the predecessor of SALI Company) was established, focusing on the tool industry. 

• In 2010, the SALI brand was born and began global trademark protection. In 2014, Yiwu Pengcheng Import and Export Co., Ltd. was founded, launching an integrated online and offline sales model. 

• In 2016, preparations for the SALI one-stop tool product operation strategy began. 

• In 2017, the first batch of SALI power tools and hand tools entered the market. 

• In 2018, the SALI product series was fully developed and launched, including pumps, air compressors, welders, generators, and more. 

• By 2019, nearly 20 national-level agents had been developed worldwide, with products sold to over 160 countries. The company also initiated offline global service projects and, together with its Ethiopian agent, conducted a charity donation event in a local impoverished community. 

• In 2020, before the COVID-19 outbreak, nearly 200,000 SALI masks were donated to frontline workers in Wuhan and Jinhua. 

• In 2021, the appearance design and practicality of the products were significantly improved, resulting in over 20 design patents. 

• In 2022, B2C online sales were launched, with SALI's sanding discs on Amazon US ranking among the top three. 

• In 2023, the company headquarters moved to the CBD, the new factory site was put into use, the production line was upgraded to smart technology, the warehousing and distribution system was optimized, and the physical display image was enhanced. 

• In 2025, the SALI brand strategy was upgraded, aiming to become a 'global one-stop powertool accessories solution provider' for cutting, grinding, polishing, and drilling. The same year, a tool accessories of power toolss testing laboratory was established, and cross-border online sales diversification continued.

• In the future, SALI looks forward to walking with you towards a better tomorrow.

BRAND POSITIONING AND ADVERTISING SLOGANS

• Positioning: Global one-stop powertool accessories solution provider

• Tagline: SALI Tools-Cut, grind, polish, drill, Do it all

               OUR BEST CHOICE

               TO BE TOP A

• Brand Value: Offers high-quality and reliable tools and powertool accessories

• Brand Personality: Professional, warm-hearted, charitable

• Brand Functional Benefits: Safety, high quality

• Brand Emotional Benefits: Love, warmth
   

EXPLANATION OF THE NAME SALI

S--Sturdy

For customers, every tool and accessories of power tools provided by SALI is built on an unbreakable quality foundation, performing reliably under high-intensity work and complex environments, making their work efficient and worry-free.
In the industry, we set quality benchmarks, driving tools towards greater durability and reliability, thereby elevating overall industry standards. 
For society, reliable products reduce resource waste caused by tool wear, contributing to sustainable development.
For the company itself, robust reliability is its core strength and the key competitiveness for building a 'century-old enterprise and world-renowned brand!

A--Advance

For customers, SALI continuously integrates cutting-edge technology into its products, offering smarter and more convenient tools and powertool accessories, thereby enhancing work efficiency and quality.
Within the industry, innovation drives transformation, breaking traditional limitations and leading the tool sector to new heights.
For society, the application of advanced technology can reduce energy consumption and promote green production.
For the company itself, innovation is the source of development; maintaining exploration and pursuit of advanced technology ensures that SALI remains at the forefront of the market, just as our slogan 'To Be Top A' states.
L--Loya

For customers, SALI always maintains loyalty, accompanying them from pre-sales consultation to after-sales maintenance, providing professional services to meet customer needs and becoming a trustworthy long-term partner.
In the industry, we adhere to honest business practices, sincerely cooperate with upstream and downstream enterprises, and jointly build a good industry ecosystem.
For society, our loyalty is demonstrated by actively fulfilling corporate social responsibilities, complying with laws and regulations, and engaging in public welfare activities.
Within the company, a culture of loyalty unites employees with the enterprise, creating a powerful synergy for development.

I--Inspiring

For customers, SALI's products and services not only address current issues but also inspire enthusiasm and creativity at work, Opening up new development possibilities;
Within the industry, Through innovative ideas and practices, We inspire peers to explore new development paths, Collectively writing a new chapter for the tools industry;
For society, We are committed to using innovative products and services to inspire social progress and drive the development of various industries;
For the company itself, We maintain a vision for the future and pursue continuous innovation, Constantly exploring new fields to achieve sustainable development and self-transcendence.

CORPORATE CULTURE
 

• Mission: To build China's quality with outstanding quality, connect global customers with dedicated service, and create a beautiful home together with responsibility and commitment!

• Vision: To become a century-old enterprise and create a world-renowned brand!

• Values: Customer first, embrace change, teamwork, openness and progress, self-renewal, gratitude and benefiting others.
   

COMPANY ADVANTAGES

• SALI boasts a diverse product lineup with over 3000 SKUs, catering to both DIY and professional sectors. It includes powertool accessories, power tools, hand tools, pneumatic tools, and covers various applications such as metalworking, stone processing, woodworking, floor and wall tiling, gardening, and construction. The products address common needs like cutting, sanding, polishing, drilling, fastening, measuring, lifting, welding, and disassembly.

• SALI has a high-standard supplier screening mechanism. Over 20 years since its establishment, the company has developed a comprehensive system for supplier selection criteria and evaluation, effectively preventing quality issues from the source.

• SALI has a professional inspection and testing mechanism. The company conducts quality spot checks on each batch of outgoing products to prevent substandard items from entering the market. Additionally, the company has a specialized evaluation laboratory where only products that pass the evaluation are allowed for mass production, ensuring that every product released by the company withstands the test of time. Our company supports remote access to the camera inside the testing room for customers, allowing them to stay updated in real-time on product quality evaluation results. Furthermore, we can conduct special project tests based on customer requirements.

• We have established stock preparation mechanisms for best-selling products. With over 8,000 square meters of warehouse space capable of holding 12,000 cubic meters of goods, we maintain regular stock levels for popular items to ensure same-day order fulfillment and shipping.

• SALI enables efficient logistics. We collaborate with renowned international logistics companies, providing special declaration channels for products with batteries, achieving a compliance clearance rate of 99.6%. Through rational allocation, the average time for goods to reach port has been decreasing annually, while reducing transfer steps significantly lowers the cargo damage rate.

• SALI boasts a professional sales service team, with 70% of its members having over 8 years of experience. We have established specialized service groups, and our multilingual account managers can communicate seamlessly with clients worldwide. Additionally, we create 'Tool and accessories of power toolss Lifecycle Archives' for each key client and set up VIP customer emergency mechanisms to ensure rapid response and resource allocation.

• SALI's products are widely welcomed by global customers. Our products are not only favored by major member countries of the Belt and Road Initiative but also shine brightly in developed Western and European countries. Some of our powertool accessories consistently rank among the top three bestsellers on Amazon.